After the Vows
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72% of all brides say they would have spent more time choosing their reception entertainment.
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Almost 100% say they would have spent more of their budget on the entertainment.
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During wedding planning, Brides say their highest priority is their
attire, followed by the reception site and caterer - reception
entertainment is among the least of their priorities. Within one week
after their reception, 78% of Brides say they would have made the
entertainment their highest priority!
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When asked 81% of guests say the thing they remember most about a wedding is the entertainment.
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65% of all couples that chose a band to entertain at their wedding,
said, if they had it to do over again, they would have chosen a disc
jockey.
*These statistics were published in St. Louis Bride & Groom
Magazine in 2003. Sources include: Simmons, 2001; USA Today, 2002;
National Bridal Service, 2001; The Knot, 2002; Brides Magazine, 2001
Hiring a DJ: Points to Consider
When you plan a party of any sort, your objective is to ensure that
your guests have a good time, period. Your choice of entertainment,
particularly if you are considering a DJ, is crucial to that end. Who
you choose for your wedding reception or special event will have a
greater degree of effect than any other factor, such as food or
location. The DJ you choose is a direct reflection on you. Here are
some important points to remember when you interview a DJ company.
Prompt return of your phone calls or Emails: You should expect to get a
call back or an Email back within 24 hours. Many DJ’s are out working
and may not be able to return your call within an hour or two.
Willingness to meet with you and present his/her service: Will the DJ
try to meet with you soon, or is he/she just trying to book the date
sight unseen? Is their material neat and professional looking, and is
their presentation organized and informative?
Is the price too good to be true? It seems that the DJ is often the
last service chosen, after much of the budget is expended on a venue,
food and clothing. This often leads brides and party planners to shop
for the cheapest price possible because of a lack of resources. This
often backfires when holding out for the lowest price. However, if you
have adhered to the guiding principals noted here, you will know to
avoid services that have a rock bottom price because they will not be
able to display the level of quality and attention to detail that EVERY
client deserves!
Do you LIKE the person that shows up? There is NOTHING worse in the
world than having to do business with someone you do not like. Choosing
the person who “feels” right is the most important factor in picking
the right entertainer for your party or reception. The DJ you choose
should be very open about what he/she can do for you and should
volunteer information and “show” you that knowledge base.
Is the person knowledgeable about your type of event? There are all
kinds of DJ’s. Club DJ’s, wedding DJ’s, Rave DJ’s…the list is endless!!
Can the DJ you interview handle your type of event? Ask the DJ how many
events of your type that he/she has done.
What sort of documents does the DJ use to procure your business? In a
good interview, the DJ should show you several documents. First and
foremost is a planner. This planner should impress you enough to the
point where you begin to understand that the DJ you are hiring is a
professional, and is capable of handling your event. A sample copy of
the CONTRACT to be used should be available as well as a schedule of
pricing information. A DJ may also give you a list of references. CALL
THEM!! Ask if there were any issues or problem areas when the person
dealt with the DJ.
Does the DJ have a viewable music database? It shows you what sort of
music he or she has available. Many DJ’s do not use music lists, others
do. In some fashion, you the client, need to be assured that the DJ you
hire not only has a sizeable collection, but has a variety of music,
especially for wedding receptions, where many different styles of music
and guests will be in the same room together.
Does the DJ use professional grade equipment? If the DJ does not have
pictures of his or her gear, you should ask to set up a time to see the
equipment or see pictures of the DJ’s set up. Although there are many
fine home stereo equipment components made, they are not suitable for
commercial or repeated use and varying room conditions. The DJ should
be able to tell you what he/she uses and characterize the equipment as
professional grade.
Will the DJ offer to meet with you AFTER signing the contract to plan
your event? A professional DJ is ALWAYS willing to discuss your event
at any time before the event starts, and should display the flexibility
to accommodate changes and help you solve problems. Meeting your DJ to
plan your event is of paramount importance to a successful event such
as a wedding reception.
Will the person that you interview be the person that will perform at
your event? This is The most common complaint about the DJ industry
today. The person you meet turns out NOT to be the person that actually
does your show. Often, you are not made aware of this. Ask the DJ you
interview if he/she will be the actual person performing, or will
someone else perform the event. You need to know this UP FRONT before
you sign a contract.
Consider this when pricing your DJ service: You should consider your DJ
service an insurance policy that ensures that all of the other money
you spend will not result in bad memories or a less than enjoyable
occasion. You do get what you pay for. Good entertainment is NOT cheap,
and cheap entertainment often is NOT good!! And yet many people will
pay far more for a cake, flowers, or food than they will for the most
crucial ingredient at a party – the music. When was the last time you
saw a cake reading a crowd and spinning a song , motivating a dance
floor crowd, or making announcements in a dignified elegant way?
Further, when was the last time you heard a guest tell you “Boy, that
prime rib was great, I can’t wait until I go to another party to have
that again”? No, that DOES NOT HAPPEN. Instead, they talk about the
music that was played, and whether they had a good time or not. The
music is always what they will talk about and whether the DJ was any
good or not.
Your DJ, if you have chosen a good one, will display many of the following skills and attributes before and at your event:
- Master of Ceremonies
- Party organizer
- Sound technician
- Light technician
- Ability to read a crowd and pick the right music
- Flexibility to adapt to sudden changes
- Follow the plan that you and he/she have worked out using the planner
- Seamless continuous music at all times unless otherwise specified
- Extensive library of music
- Professional grade of equipment
- Audience motivator
- Ability to co exist and coordinate with other professionals at your event
Other Items to Note
Disc Jockey rates vary based on talent, experience, emcee ability,
service, coordination, equipment needed, music knowledge, mixing
ability and personality.
Rates for the DJ industry vary greatly, ranging from $350.00 to over
$5,000.00 with an average of $1,200.00 for a 4 hour booking. The best
price is not always the best deal, especially if you are planning a
wedding. As a matter of fact, surveys conclude that nearly 100% of
brides would have spent more money on their entertainment and made it
their #1 priority in hindsight.
A full-service disc jockey company will normally invest 12 to 30 hours
to your special event but it may appear that you are only paying for "4
hours". Consultations, music purchasing & editing, preparation,
set-up and tear-down, education and other business related endeavors
add up to the overall success of your special occasion.